Certainly, its trial shouldn't be overlooked. How to accurately grasp the consumers' increasingly complicated and diversified requirements is the biggest test to every Chinese market player. In sports goods circle, that the products whether to go through the path of "single product line" or "multi products line" is always controversial. But in terms of Adidas' senior staff, not only the boundary of consumers' sports goods consumption is being vague, but the boundary between sports and fashion is also being vague. Yesterday's concentration on differentiated marketing and experiences gathering could be today's constraint towards further development.
Perhaps because each classic series has a unique story, in people's eyes, the classic series is always provided
Nike TN Requin with connotations and is always permeated with fresh vitality and fashionable flavor. In the fall of 2012, Adidas classic series was issued in limited edition for the first time in China. From shoes, clothes to accessories, every design belongs to exquisite high-quality goods which make tide pursuers fondle admiringly.
Nike Company has made improvements before the world cup 2010 in its ads "Write the Future" which bring great success to sales of its football shoes. When the player kicked into the key ball,
Air Max 2015 he wore Nike Mercurial Vapor shoes, and these shoes were in fact the forth series Nike shoes. Nevertheless, when Adidas advertisement came out; it proved to be the biggest winner in the shoes sales. For the public, during a long period, the battle between Adidas and Nike continues, yet in reality, an fierce war existed between Adidas and Puma half a century ago. What's worse, there seemed to be no end to it.
